Rep Labs acquires ecommerce brands with unique products, proven demand, and room to scale. We're not flippers. We bring the full ecosystem — advertising, fulfillment, creative, and capital — and run every brand we acquire the way we'd run our own.
We're disciplined about what we buy. The criteria below are the floor — we'll always tell you honestly where your brand sits against them.
We actively consider distressed assets — brands with strong products but bloated overhead, poor operational structure, or marketing that hasn't been optimized.
If the brand has something worth saving and the costs can be cut, we want to hear about it. Some of our strongest portfolio additions started here.
We offer industry-standard EBITDA multiples — typically around 3×, adjusted based on growth trajectory, category, operational complexity, and strategic fit. We're honest about our math and open about how we arrive at our numbers.
We walk through the math line by line. No surprise adjustments at closing.
Advertising, fulfillment, creative, and operational capital — all under one roof.
If we buy your brand, our intention is to run it for years — not flip it inside 18 months.
Every brand we acquire is one we plan to build for the long haul.
Most processes take 60–120 days. We move quickly when there's a fit, and we're honest early when there isn't.
Fill out the form below and we'll be in touch. Every inquiry is reviewed by the acquisition team — not an intake assistant.
Confidentiality is the default. We don't discuss inbound inquiries publicly or with portfolio brands. Typical response within a few business days.
We review every submission personally and will be in touch within a few business days. All inquiries are treated as strictly confidential.