An ecosystem for scaling brands.

We grow ecommerce brands.

Rep Labs is a fully integrated growth ecosystem built by the operators, buyers, and creatives behind some of the fastest-growing DTC brands in the country. We built the platform for our own brands first — and extended it to a select group of founders we believe in.

Three services. One ecosystem.
Springville, UT
What we do

One team. Every lever.

We've built the infrastructure that most brands spend years assembling. Advertising, creative production, fulfillment, and capital — running together under one roof, for brands we own and a select group we partner with.

Acquisitions

Own a brand worth scaling?

We acquire ecommerce brands with proven product-market fit and run them better than they've ever been run. Long-term commitment. Owner-aligned incentives.

Tell us about your brand
Why Rep Labs
We built all of this for our own brands first.

Every service inside Rep Labs exists because we needed it ourselves. The advertising team was built to grow our own DTC brands. The fulfillment operation was built because we were tired of 3PLs that didn't care. The studio was built because we kept paying top dollar for content that didn't perform.

When we extend these services to outside brands, we run them exactly the same way. The same team. The same standards. The same owner-mindset we apply to our own portfolio. We don't take on clients we can't help — and we're the first to say so when that's the case.

Accuracy rate
99.9%

Order fulfillment accuracy across all brands we operate.

Revenue growth
$200K$8.5M

One brand's trajectory across 24 months under Rep Labs.

Cost savings
20%

Average fulfillment cost reduction vs. prior 3PLs.

Brands we've built

The work speaks first.

A few of the high-growth brands in our portfolio. We've owned, operated, or partnered closely with each one.

Jayflex
Fitness equipment
MyoStorm
Recovery tech
Prodough
Protein / Supplements
Solely Jane
Apparel
Dryv Golf
Performance / Outdoor
Luneli
Accessories
Beadlock
Automotive / Aftermarket
BetterBack
Health & wellness
The ecosystem

Built to compound.

The ecosystem is the asset. Every brand we operate makes our advertising sharper, our fulfillment more efficient, and our creative more informed. We keep building — so the next brand we bring on runs better than the one before.

Service / 01

Performance media on a commission model. Meta, Google, Amazon, TikTok, CTV.

Service / 02

Boutique 3PL from Springville, UT. 99.9% accuracy, 48-hour ship windows.

Service / 03

Utah's largest motion control studio. Production built for performance.

Acquisitions

Thinking about what's next for your brand?

We acquire ecommerce brands with unique products, proven demand, and room to grow. Industry-standard EBITDA multiples. Long-term operators, not flippers.

Tell us about your brand
Service / 01 · Performance media

Not just another agency.

Full-service paid media on a commission model — we make more only when your margins improve. Meta, Google, Amazon, TikTok, CTV, and beyond, run as if your brand were our own.

Commission-aligned · 3–10% of advertising profit
Meta · Google · Amazon · TikTok · CTV
How we get paid

Our incentives are your incentives.

We charge a percentage of your revenue minus your ad spend — your advertising profit. Not a retainer. Not a percentage of spend. Our number goes up only when yours does.

We profit when
Revenue climbs. ROAS climbs. Spend stays efficient.
We don't profit from
Inflated budgets. Underperforming campaigns. Retainer padding.
You get
A team that runs your account like they own it.
Services

More than a media buyer.

Full ownership of the revenue picture — not just the top of funnel. Everything below runs out of one team, one strategy doc, one weekly review.

01

Paid Social

Meta, TikTok, Pinterest. Full creative production, testing, and scaling.

02

Paid Search

Google Ads. Search, Shopping, Performance Max — structured for capture, not over-spend.

03

Amazon

Sponsored Products, Sponsored Brands, DSP. Full advertising and account management.

04

Connected TV

MNTN / CTV. Upper-funnel brand building that feeds lower-funnel performance.

05

Ad Creative & Copy

Minimum 30 ads per month. We write, design, and test — video production through RepMedia.

06

CRO & Landing Pages

Conversion-rate optimization, A/B testing, landing-page design and build.

07

Email & Retention

Flows, campaigns, segmentation. The full revenue picture, not just top of funnel.

08

Reporting & Strategy

Robust KPI dashboards covering both marketing performance and business profitability.

Schedule your free audit
Service / 02 · 3PL · Springville, UT

We treat your products like our own.

A boutique ecommerce 3PL built by brand owners who were tired of warehouse partners that didn't care. We run your fulfillment the way we run ours: real accountability, real people, real results.

99.9% order accuracy Ships within 48 hours Receiving in 72 hours Springville, UT
Our difference

Built from frustration. Run with intention.

We're not a warehouse with a sales team — we're an operating team that runs your fulfillment the way we run ours. We'll always do a cost analysis before you sign. If we can't save you money, we'll tell you.

Boutique partner
Personal account management. Direct communication. No ticket queues.
Operator expertise
We've launched and scaled brands ourselves — we can advise beyond just fulfillment.
Competitive rates
Direct USPS and DHL relationships alongside ShipHero native rates.
Technology
Powered by ShipHero: live inventory, real-time tracking, multi-channel.
Services

Everything your brand needs to ship, scale, and grow.

Standard pick-and-pack is the floor — not the offering. Real fulfillment partnership covers everything around the boxes, too.

01

Ecommerce Fulfillment

DTC and B2B order fulfillment. Same-day and next-day workflows. Multi-channel across Amazon, Shopify, Walmart, TikTok Shop, and more.

02

Kitting & Bundling

Subscription boxes, promotional kits, product assembly, retail-ready packaging. Complex pick-and-pack at standard accuracy.

03

Reverse Logistics

Returns processing, inspection and refurbishment, restocking workflows, full customer return visibility.

04

FBA Prep

Amazon FBA preparation and shipment creation. Compliance handled so your inventory arrives ready to sell.

05

Carrier Management

UPS, FedEx, USPS, DHL, and LTL freight — plus independent direct relationships for competitive label rates.

06

Inventory & Ops Consulting

Forecasting, supply chain optimization, sourcing, and general ecommerce operations consulting.

Service level agreements

What to expect. In writing.

Every contract we sign carries the same SLAs we hold our own brands to. No fine print, no asterisks.

Order Fulfillment
Ships within 24–48 hours of order
Order Accuracy
99.9% accuracy rate, audited monthly
Inventory Receiving
Processed within 72 hours of dock arrival
Inventory Management
Quarterly cycle counts, ongoing reconciliation
Customer Support
Dedicated account management, no ticket queues
Get a custom fulfillment quote
Service / 03 · Production studio · Springville, UT

California quality.
Utah costs.

Utah's largest motion control studio — built by brand owners who kept paying for content that looked great and performed poorly. We make creative that's built to work in the market, not just look good on a reel.

3,000 sq ft 2025 cyc infinity wall 30ft Bolt track Springville, UT
The studio

The equipment. The space. The team.

A Mark Roberts Bolt on a 30-foot track, paired with a Phantom Veo high-speed camera and RED Monstro, in front of a full 2025 cyc infinity wall — the same rig used for major automotive and CPG productions, available to DTC brands at a fraction of the cost.

Equipment / 01
Mark Roberts Bolt

Full-size motion control robot on 30ft track. Multi-pass product shots, dynamic action capture, seamless SKU transitions.

Equipment / 02
Bolt Mini

Portable motion control for off-site productions. Same precision, travels to you.

Equipment / 03
Phantom Veo

High-speed camera for cinematic slow motion. Product reveals, texture shots, impact moments.

Equipment / 04
RED Monstro

Cinema-grade image quality. The sensor behind some of the best-looking ads in the industry.

Equipment / 05
3,000 sq ft Studio

2025 cyc infinity wall. Professional lighting package. Full production infrastructure.

Equipment / 06
Lighting & Grip

Full ARRI / Aputure lighting package, grip, and rigging on-site. Show up empty-handed.

What we produce

From concept to final asset.

Every production includes fully edited final assets and all raw color-graded footage. You own your content. No lock-in.

01

Immersive Product Videography

Multi-pass motion control shots in identical framing — enabling seamless transitions between SKUs, flavors, and colorways.

02

Lifestyle & Brand Video

In-context storytelling. Product-in-use, brand narrative, and editorial content for DTC, social, and CTV.

03

Ad Creative

Fully produced, edited assets in every format — Meta, TikTok, YouTube, CTV/MNTN. Built by a team that runs the ads.

04

Photography

Product and lifestyle photography. Packaged with video productions or as standalone shoots.

05

High-Speed & Slow Motion

Phantom Veo capture for texture-forward, detail-driven moments — ingredients, materials, impact, pour shots.

06

Studio Rental

Rent the full facility — cyc wall, Bolt, operator, all equipment — and execute your own creative vision. From $5K/day.

Tell us about your project
Acquisitions

We buy brands to build them.

Rep Labs acquires ecommerce brands with unique products, proven demand, and room to scale. We're not flippers. We bring the full ecosystem — advertising, fulfillment, creative, and capital — and run every brand we acquire the way we'd run our own.

~3× EBITDA standard
Long-term operators · Not flippers
Acquisition criteria

What makes a good fit.

We're disciplined about what we buy. The criteria below are the floor — we'll always tell you honestly where your brand sits against them.

The ideal acquisition

A brand we'd be quietly proud to operate.

  • Unique or innovative consumer product with clear IP, proprietary edge, or strong market differentiation
  • $1M+ annual revenue (exceptions for exceptional products)
  • Lean SKU catalog — typically under 50 SKUs
  • Profitable but underperforming — especially on marketing and operations
  • Ecommerce-first or strong D2C presence
  • Consumer products, health & wellness, fitness, outdoor, accessories, food & beverage
We also look at

Brands with something worth saving.

We actively consider distressed assets — strong products burdened by bloated overhead, poor operational structure, or under-optimized marketing.

If the brand has something worth saving and the costs can be cut, we want to hear about it. Some of our strongest portfolio additions started here.

Our approach

Transparent terms. Long-term commitment.

Industry-standard EBITDA multiples — typically around 3×, adjusted for growth trajectory, category, operational complexity, and strategic fit. We're honest about our math.

Fair multiples
~3× EBITDA standard, adjusted for strategic factors.

We walk through the math line by line. No surprise adjustments at closing.

Full ecosystem
Your brand gets the full Rep Labs platform from day one.

Advertising, fulfillment, creative, and operational capital — all under one roof.

Long-term operators
We build, not flip. Every acquisition is a long-term commitment.

If we buy your brand, our intention is to run it for years — not flip it inside 18 months.

Process

From first conversation to close.

Most processes take 60–120 days. We move quickly when there's a fit, and we're honest early when there isn't.

01 Initial conversation
~1 week. We learn the brand, you learn how we work.
02 Letter of intent
~2 weeks. Indicative range, structure, and timeline.
03 Diligence
~4–6 weeks. Financial, operational, supply chain, marketing.
04 Definitive agreement
~2–4 weeks. Final terms, legal, transition plan.
05 Close and transition
Brand moves onto the Rep Labs platform. We carry the team forward.
Start the conversation
About Rep Labs

Built by operators.

Rep Labs started as the internal platform behind a handful of DTC brands we owned and operated. Every part of it — the advertising team, the warehouse, the studio — was built because we needed it for our own products, and built better than what we could buy. We extended it to outside brands quietly, one founder at a time.

Founded in Springville, UT
Operators · Buyers · Creatives
What we believe

Four values. Held seriously.

Not a poster on the wall. These are the calls we make when we have to choose between getting paid and being right.

Value / 01

Extreme Ownership

If something inside Rep Labs goes wrong on your account — the receiving, the ROAS, the creative — it's ours to fix. We don't deflect to vendors, platforms, or fine print.

Value / 02

Mastery Mindset

Every operator on this team is trying to get measurably better at their craft this quarter. Not credentials, not seniority — output you can put on a page.

Value / 03

Character Above All

We turn down work we could win. We tell brands when they're not ready. We're the first to say so when we can't help — because reputation is the only asset that compounds.

Value / 04

Build a Life Worth Living

The work matters because the life around it matters. We hire people who have something outside the spreadsheet that they care about more than the spreadsheet.

Get in touch
Contact

Let's find out if we're the right fit.

We don't take on every brand that comes to us — and we're upfront when we can't help. If you think there's a fit, let's talk.

Every inquiry is reviewed by a partner — not an intake assistant. We respond within a few business days.

By submitting, you agree to be contacted by Rep Labs about your inquiry.

Received

Thanks — we've got it.

A partner will review and reach out within a few business days. If your inquiry is time-sensitive, email hello@replabs.com.

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